[HID 2020 ONLINE DEGREE SHOW EVENTS] 11/16 6PM OPENING SPEECH - 11/17~20 6PM ALUMNI INTERVIEW - 11/23~12/8 6PM STUDENT INTERVIEW
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Jeju Fairytale

Mandarin Direct Transaction Business

HyeokJun Mun

'Jeju Fairytale’ provides direct transaction service between customers and farmers, and this’ll be launched from this winter. Direct transaction service is needed to prevent disadvantages from distribution system. As people in country are getting older, it is hard to use online direct transaction platform by themselves. So ‘Jeju Fairytale’ provides online platform - Jeju Fairytale sells the fruits, farmers just send to customers. And also it provides design solution to make farmer’s own brand. We’re going to expand our bussiness to experience-consumption by inviting customers to each farms. As a result, our brand goal is to make sustainable mandarin market and relaible direct market.

PROFILE

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HyeokJun Mun

Jeju, South Korea

Contribution

UX, Branding, Service Design

Contact

www.jejufairy.com

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